As you start your business, it might take a while to grow your number of customers. Wondering how to boost your business? Don’t worry; it does not have to be complicated and or costly. Gone are the days of simply relying on flyers, banners, brochures, postcards, or newspaper ads. Take advantage of the fact that we are in a digital age, and utilize the many accessible ways and platforms to spread awareness and information to an audience.
Here are a few tips and suggestions to promote your own business!
Join Online Communities
As a netizen, interacting with your fellow social media users is the best way to introduce yourself and your brand. Start by joining online communities (on Reddit, Facebook, Quora, Instagram, etc.), meeting fellow business owners, building partnerships with other non-competitive businesses, and promoting to potential customers. What goes around, comes around. Helping out one another to improve and collaborate can bring positive results and boost the images of both you and other entrepreneurs. Sharing ideas, inspiration, and tips with other business owners can be mutually beneficial and can easily be done online.
Maximize Social Media Marketing
Facebook is currently the most widely-used social media platform, and it is the best avenue for you to market your brand. Maximize your platform on Facebook by promoting and placing ads about your business, where it is accessible and can be viewed by many. You can also host a Facebook Live to promote your products or services and interact with your audience in real-time. The same way of promoting through videos can be done through YouTube, such as giving a sneak peek of your business or a day-in-the-life as an entrepreneur. Tutorials or DIYs using your products can also pique the interest of customers. Instagram also has a lot of features such as Stories, IGTV, live sessions, highlights, and more that you can take advantage of, and Twitter is a platform that caters to a lot of young adults, which can be helpful if they are your target customers. Another rising app is TikTok, which allows easy viewing of short but comprehensive videos that can help greatly in marketing.
Don’t be afraid to try any of these out as you can try a lot of ways and options in social media!
Creating Your Own Website
Defining your brand and making it accessible through a website is always a good idea. By providing a personalized website, it is easy even for non-techie people to navigate and learn more your business. While social media accounts are important, you can customize your own website to something that works for you; provide the history, details, contact information, list of products, and show your brand’s personality and characteristics that would attract customers. A website is also essential especially if you run ads—anyone who clicks on them will be redirected to your website. Analytics can be used to identify the best strategies working and see invaluable insights about the audience.
There are free options when it comes to building your website, but if you want to maximize the full potential of a personalized site, you might want to switch to a paid version. A professional look with your own domain with its own features are significant for the growth of your brand.
Get Customer Feedback
Having your customers leave reviews for your business is very crucial nowadays to prove that you are providing a satisfactory service. Small and local businesses need this as some prospective buyers may want to check previous testimonials first before purchasing. Your website or social media page should always have this feature, and make sure it is easily seen. This is basically the online version of customers’ word-of-mouth. Replying and saying “thank you” to those who leave reviews is also great as it fosters a positive relationship between business and customer! However, even if a review is negative and complains about your service, make sure to respond and explain clearly to avoid misunderstandings. This can uphold your brand’s values and show that you are an open-minded entrepreneur who is willing to improve and serve better.
If you need any assistance, BuenoSchonig Consulting is welcome to help you out and guide you on your journey to the success of your business. Don’t hesitate to send us a message if you need more tips!
