In recent years, society has placed a higher focus on the environmental impact the businesses make. Corporate social responsibility (CSR) is a business model in which companies make a collective effort to improve society in all areas, including ethical, social, and environmental.
Sustainability is an important determinant of a company’s reputation amongst the public. But how can we successfully introduce this field to business operations? It is difficult to know whether a company’s sustainability efforts are enough and ensure its goals are not solely for economic gain. To better understand how to implement and regulate sustainable practices into your business, here are some fundamental skills you need:
Ensure you have a basic understanding of climate change and environment conservation before you start planning corporate-level changes. What issues are more prominent in your industry? What do the current conversations focus on? What other practices do other market players implement?
You should also observe your company’s current standing: what is your annual carbon footprint? What does your niche contribute to society? Are your labor practices humane and respectful? What is one area that needs the most focus?
Finally, have a clear ‘why’ behind your purpose when you implement changes in CSR; only with a definite reason can you lead a team strongly.
Adept leadership skills are needed to break into a new field, especially one so heavily scrutinized. Deciding on and effectively executing new policies requires strength and determination. It is incredibly important to rely on the right people to implement these changes.
Make sure that the people in charge are capable of carrying organizational changes, delivering on time/schedule, regulating various departments, and maintaining good relationships with people in-and-out of the business.
An Ability to Identify Strategic Opportunities
Environmental policies don’t always hinder economic growth; sometimes, it provides unique opportunities that cannot be found elsewhere. Develop your knowledge of sustainable business practices so you can spot opportunities for growth while making impactful changes and improving the company outlook at the same time.
For example, devoting time and research into energy-efficient practices is most definitely a worthwhile investment. Not only are you reducing your carbon footprint, but you are also lowering your electricity bill and money outflow.
Never be afraid of thinking outside the box when you hit a road stop. Especially in this world of constant change and improvement, companies who can think of creative solutions to problems are more likely to succeed in the long run.
Allow everybody in your team to contribute their ideas, and do market research on other industry players to take note of alternative solutions.
Effective Communication of Purpose
Make sure your efforts in upholding sustainability are known throughout your company; your sense of purpose can only be heard through effective communication of such.
Remember your “why” from the earlier stages when presenting your new policies: why is it important? How could these changes benefit your employees and company? With a strong voice, it is much easier to garner company support and collective efforts in your shift towards sustainability.
Reach out to BuenoSchonig Consulting if you need individual guidance in developing your company’s sustainability goals and direction!